3D visualization, stills, animation and real-time VR
We offer a wide range of professional 3D product visualizations.
What we offer
Product visualization is a powerful tool to convey the essence of a product. Through images, we can not only improve understanding but also evoke emotions by placing the product in carefully chosen environments or narratives that showcase its functionality, versatility and the joy it brings. Without explicit explanation, a sequence of images can effortlessly communicate these aspects.
Real-time 3D presentations go a step further by allowing us to answer unexpected questions by virtually disassembling the product and displaying each component individually. By virtually exploding the product, we can navigate around each screw and present individual parts. Zooming in and rotating allows us to reveal fine details that would otherwise be inaccessible without completely disassembling the product. In addition, we can present the product in any situation, such as the convertible driving in the rain, to deepen its presentation.
We will be happy to help you put your product in the right light and determine in an initial discussion what the right presentation for your product, service or company is.
Real-time presentation virtual reality
is a fascinating way to present products! VR offers tremendous flexibility and efficiency, especially when it comes to displaying different colors and variants without spatial constraints. The ability to select models, adjust colors, and explore different environments seamlessly improves the overall experience for potential customers.
In this presentation, you will notice dynamically changing car models, colors and environments as the customer navigates through the car, whether by walking or teleporting. The presenter seamlessly assists the customer in transitioning between the views prepared in the presentation. This innovative approach allows the presenter to draw the customer's attention to specific details and overviews tailored to the areas of most interest, while experiencing countless Hollywood-like sets/scenarios that further enhance the experience.
Animation
The 3D animations allow you to perfectly showcase the product, show how it is used and give an idea of how much fun it is and how many benefits it offers when you use it. So they allow you to perfectly show the value of the product, as can be seen here in the boat animation.
Still Images
Even still images can evoke emotions very well. Additionally, you can explain the product like a comic, using a series of images to show different situations in which the product is used or to illustrate functional processes, depending on what you want to convey. Since these images are not moving, the viewer looks at them over a longer period of time, which requires particularly careful editing of each individual detail.
What People Say About Us
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"mb Soul enables you to generate innovative ideas, concepts, and designs - and transform them into impactful products tailored to your brand and customers. With enhanced usability and optimized for industrial scalability."
With our interdisciplinary team and a combination of analytical and creative tools, we thoroughly analyze your company, brand, products, customers, and potential markets to identify challenges, needs, and opportunities. Using these insights, we collaborate with you to develop innovative strategies that form the basis of high-quality designs perfectly aligned with your brand image. From the earliest stages, we consider cost, ergonomics, regulatory requirements, and assembly needs to create realistic prototypes that undergo internal and customer testing—first virtually in VR, then physically. We refine the product until it delights your customers, not only through its visual appeal but also with its user-friendliness and cohesive overall concept, all at a competitive, profitable price.
Our project-specific team and flexible, high-performance software ensure that our final outcomes and data integrate seamlessly with your software, systems, and teams. We assist you in implementing every new and relevant insight documented in the requirements brief, incorporating production considerations like feasibility for sheet metal manufacturing, additive manufacturing, or injection molding by accounting for draft angles and minimum radii—ensuring a smooth transition to mass production. Additionally, we support your marketing efforts with high-quality, 3D-rendered images, animation videos, and 3D real-time presentations that can be used online or as stand-alone applications even in VR, for example, at trade shows. The result is a product that leaves a lasting impact on its market, strengthening your brand.
With over 20 years of experience in projects for clients like BASF, TECE, AMG, Mercedes, BMW, and the VW Group (VW, Porsche, Bugatti, Ducati, MAN, etc.) on developments such as the “Mercedes AMG ONE,” the “VW 1L XL,” and the Scania CrewCab P 300 series, we have built a network of national and international experts, partners, and suppliers. This includes trend, material, and technology labs, along with extensive expertise in AI and over a hundreds of 3D software programs. These resources, combined with our continuously optimized Designprocesses, ensure you receive the best advice and support, always up to date with the latest advancements.
