"mb Soul enables you to generate innovative ideas, concepts, and designs - and transform them into impactful products tailored to your brand and customers. With enhanced usability and optimized for industrial scalability."

    With our interdisciplinary team and a combination of analytical and creative tools, we thoroughly analyze your company, brand, products, customers, and potential markets to identify challenges, needs, and opportunities. Using these insights, we collaborate with you to develop innovative strategies that form the basis of high-quality designs perfectly aligned with your brand image. From the earliest stages, we consider cost, ergonomics, regulatory requirements, and assembly needs to create realistic prototypes that undergo internal and customer testing—first virtually in VR, then physically. We refine the product until it delights your customers, not only through its visual appeal but also with its user-friendliness and cohesive overall concept, all at a competitive, profitable price.

   Our project-specific team and flexible, high-performance software ensure that our final outcomes and data integrate seamlessly with your software, systems, and teams. We assist you in implementing every new and relevant insight documented in the requirements brief, incorporating production considerations like feasibility for sheet metal manufacturing, additive manufacturing, or injection molding by accounting for draft angles and minimum radii—ensuring a smooth transition to mass production. Additionally, we support your marketing efforts with high-quality, 3D-rendered images, animation videos, and 3D real-time presentations that can be used online or as stand-alone applications even in VR, for example, at trade shows. The result is a product that leaves a lasting impact on its market, strengthening your brand.

   With over 20 years of experience in projects for clients like BASF, TECE, AMG, Mercedes, BMW, and the VW Group (VW, Porsche, Bugatti, Ducati, MAN, etc.) on developments such as the “Mercedes AMG ONE,” the “VW 1L XL,” and the Scania CrewCab P 300 series, we have built a network of national and international experts, partners, and suppliers. This includes trend, material, and technology labs, along with extensive expertise in AI and over a hundreds of 3D software programs. These resources, combined with our continuously optimized Designprocesses, ensure you receive the best advice and support, always up to date with the latest advancements.